Market research has reached an unbelievably personal (and to some, perhaps even scary) level of data-driven messaging. What this means for the future of employee communication is still unclear. Some companies are dipping a toe in the water by offering employees apps that send personalized messages based on claims data garnered through a third party. Others want to steer clear of any communication driven by individual data, so they don’t risk alienating employees or even legal reprisal.
At PartnerComm, this is one place we take the middle road. Thoughtful, targeted communication is effective — especially when self-reported data (through focus groups and short surveys) is coupled with readily accessible demographic information that the employee already expects an employer to have. This approach leads to a better user experience with little risk of stepping across the line. To request a demonstration of how we do this, just ask.